As an experienced Advisor with a demonstrated history of working in the international trade and development industry. Skilled in Negotiation, Business Planning, Sales, Market Research, and Management. Strong operations professional with a Master of Business Administration in Global Business from Coventry University, the United Kingdom. Sitti leads the Trade Services of the British Chamber of Commerce Singapore, providing support and consultancy for incoming organisations looking to export to Singapore and established businesses in Singapore. Sitti specifically provides specialist Trade advice and support for the Advanced Manufacturing, Agri-Tech, Consumer Goods & Retail, and Healthcare and Life Science sector. She has a wealth of extensive a two-decade of experience and network in the consumer goods & retail sector in Singapore and Southeast Asia due to her past professional experience in multinational companies.