Ella has spent most of her career working in media and advertising policy, most notably on the regulatory policy team at the Committees of Advertising Practice, where she initiated and managed the Advertising Standards Authority’s world-leading project on gender stereotypes in advertising, leading to a ban on harmful stereotypes. She then went to work as Head of Policy and Campaigns at the Fawcett Society, continuing to strive for gender equality.    Ella co-founded Wales' first Library of Things in 2016 and is now working full-time to make borrowing in Wales as easy as popping out for a loaf of bread.