Will is Director and co-founder of Concrete Canvas Ltd, set up in 2005 to develop and commercialise Concrete Canvas technology. The company has seen rapid growth and was listed as the second fastest growing UK manufacturing business in the Sunday Times Fast Track 100 in 2014.  

Will has previously worked for GKN, QinetiQ, and for the UK Ministry of Defence and studied Mechanical Engineering at Bristol and also at Berkeley in the US.  Will also has a joint Masters from Imperial College and the Royal College of Art where he co-invented the Concrete Canvas products. During this time, he also invented several other award-winning designs including an innovative lo-tech fridge for developing countries which has featured in TED lectures and is backed by an US VC firm.  

Will has been awarded a St David’s Award (the national award of Wales) for Innovation as well as a Silver Medal from the Royal Academy of Engineering, awarded to individuals in recognition of their outstanding contribution to British Engineering.