Maribel Alvarez

Denmark and Sweden representative, CEO
Alfombra Roja

Alfombra Roja set up in 2005 to provide market access services to international companies interested in Scandinavia. The team of experts providing services across a wide range of sectors across all of Scandinavia including Iceland. 

Maribel has a law degree and in 2002 moved to Sweden to learn the language and culture. Recognising that others are interested in Sweden, she set up her business consultancy practice in 2005, Alfombra Roja to provide market access services.

She has grown her company and has a team of experts who provide services across a wide range of sectors across all of Scandinavia including Iceland.

An International profile with experience within institutional organisations such as the Swedish Trade Council as well as private companies and entrepreneurial start-ups. Maribel has:

  • 15 years’  experience in International Trade Relations & Business Development Consulting.
  • 15 years’ experience in Project & Event Management.
  • 15 years’ experience in Prospecting & Sales activities.
  • Entrepreneur and co-founder of Esentra & WorldofSigns.com
  • Experience in E-commerce, Marketing Online and Social Media.